recently, China Electronic Commerce Association digital service center in Beijing issued the "2011 China e-commerce industry research report", the report shows, online shopping has become a growing network consumption is the most important driving force, is expected in 2011 China's online shopping market transaction scale will reach 763410000000 yuan.
traditional brand to wade through electronic business field, whether the smooth grafting? The network brand floor shop, once again into the traditional channel this piece of the Red Sea, what for what consideration? Further aggravate channel competition, and whether the impact on the formation of traditional brand?
online shopping online shopping market tide traditional brand enter into
"this year we have in the electronic commerce of Kung Fu, pat pat a net to have FC Official flagship store." Guirenniao brand center director Wang Zhidong for the traditional enterprises have waded electric business said, "because the traditional brand is now in the high input, high cost, low profit business model, and faced with the development of electronic commerce, many sports brand enterprises have thousands of billion of online shopping scale, which makes the bright younger generation, have made the business. But at the same time, the electronic commerce business relationship to arbitrary price, fake, changing the keywords. This is the enterprises should focus on the."
is the to the Internet. In sports brand, Hongxing Erke as early as 09 years on the establishment of e-commerce team, take the lead in the traditional enterprises into e-commerce first step. According to Hongxing Erke Electronic Commerce Deputy General Zeng min introduction, "in the beginning, the project team formed, composed from various departments assigned personnel, now developed into a 30-40 person team, commodity management, the first from the enterprise good channel development breakthrough, and gradually expand to the other plate. But like shooting processing, logistics delivery, order processing flat plate still use outsourcing."
and cheap mbt shoes this, Hongxing Erke has China is suggested, mbt shoes shoe enterprises do e-commerce in the selection, preparation work more fully, for the understanding of electronic commerce of choice, if the traditional brand, mbt shoes price the rapid expansion of distribution, as pat, Taobao like this big platform to develop. As the platform, can have a lot of advanced, fine things. If the brand has its own reputation, needs and customer groups docking, can choose the similar to Jingdong Mall and B2C shopping mall cooperation. In addition, some just for intervention, like two or three line brand, once the people gave the advice is to brand trust mode, mechanism is similar to the soxu this agent, training their own category, and then quickly cut into the electronic commerce mode.
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